Better for your skin and body -Handlooms are usually made with organic, natural fibers like cotton, silk, wool, Jute etc. They are also mostly made with natural/ azo free dyes which makes them breathable, skin friendly and comfortable to wear. Machine made fabrics like polyester shed minute fibers called microfibres which are contaminating our bodies and are harmful in the long run; especially for growing children.
Save the art, the artisans and the rich heritage - Weaving is an ancient tradition which dates back 2000 years. There are over a 100 unique weaves that remain today. The master weaver can create magic with its sheer intricacy, genius of technique and infinite possibilities. Sadly, many weaves have vanished. Save the timeless tradition!
Eco-friendly - All a handloom needs is mechanical power of the weaver. The tools required for the entire process are made from wood. No electricity needed, no emissions, no harsh chemicals/ microfibers to pollute the rivers. Handlooms are sustainable and eco-friendly.
Rural women empowerment - The weavers are generations of families of skilled artisans who live in rural areas of India. When you wear a handloom, you are boosting the rural economy. It is a cottage industry where the entire family, including women, are involved in the production. Right from spinning the yarn, dyeing, to weaving on the loom.
Uniquely yours- Handlooms are beautiful fabric and unique, as no two are alike. Each fabric is a reflection of the weaver’s mood and emotions. From simple plain weaves, tribal motifs, geometric designs, tie and dye, to exhaustive art on silk/muslin; finely crafted handloom pieces will always win the creative battle over all things machine made. Just like paintings, each saree is a masterpiece!
